Words by Roxana Vivas
A few days ago, I celebrated my birthday. I usually wait for a surprise, but in my case, my boy hates surprises. I know that´s not fun! He was aware of what I wanted as a gift because I showed him this purse some months ago. After that, we didn’t talk much about it. A day before my birthday he arrived from a trip, and I saw over his carry on the pink box of Cult Gaia, the L.A brand created by Jasmin Larian since 2012.
I think these handbags are really special because they are inspired by a Japanese bamboo picnic bag from the 70’s. From my point of view, this reinterpretation takes the dust off this magical piece created more than 30 years ago, confirming that is still so fresh and modern. Their aesthetic is so minimalistic, clean and simple; in fact, it looks like a delicate piece of art, but when you have it in your hands, you can appreciate how resistant and well-crafted it is. Cult Gaia claims that their bags are made by “happy hands” and you can find the classic half-moon shaped tote in two versions, bamboo and acrylic.
This brand is another example of how the relationship between the market and the consumer has changed and evolved over these last years. Nowadays accessible pricing, strong social media presence, and originality play a significant role in the relevance of these emerging designers in the market. Pricing it´s not the turning point to make them a luxury item. It´s all about scarcity for Cult Gaia, as they claim it in their web page manifesto.
I can say that we are fortunate to be living in an era where new brands and entrepreneurs can start their business projects, and have worldwide exposure using the right tools we have available in these days. It’s also cool that we can discover and wear all these unknown brands that make us feel a bit different from what it’s offered in the regular market, no matter in which part of the world you are.